Campaign Summary
NAVA / Sit For An Artist
NAVA / Sit For An Artist
Brief
NAVA’s industry specific vaccination campaign was the ultimate rabbit from a hat: big problem, small budget, zero time. This is an urgent story for an industry in crisis.
Built around a simple twist on an old idiom, we delivered a suite of still and video assets to be articulated across all social platforms and a range of press and marketing avenues.
NAVA’s industry specific vaccination campaign was the ultimate rabbit from a hat: big problem, small budget, zero time. This is an urgent story for an industry in crisis.
Built around a simple twist on an old idiom, we delivered a suite of still and video assets to be articulated across all social platforms and a range of press and marketing avenues.
Credits
Client:
National Association for the Visual Arts (NAVA)
Campaign:
Integrated (TVC, Online, Social and Photography)
Director:
David Barker
Agency:
Atypical
Creative:
Tim Chenery
David Barker
Artists:
Thea Perkins (pictured), Dean Cross, Wendy Sharpe, Ramesh Mario Nithiyendran
Venue:
National Art School
Supported by the Australia Council for the Arts
Client:
National Association for the Visual Arts (NAVA)
Campaign:
Integrated (TVC, Online, Social and Photography)
Director:
David Barker
Agency:
Atypical
Creative:
Tim Chenery
David Barker
Artists:
Thea Perkins (pictured), Dean Cross, Wendy Sharpe, Ramesh Mario Nithiyendran
Venue:
National Art School
Supported by the Australia Council for the Arts
Case Study
Online media coverage exceeded 5.5 million across the campaign.
Campaign films social media reach/views
• 65,629 – campaign feature film
• 114,191 – all campaign films
#SitForAnArtist Hashtag
• 393 K – Hashtag Social Media Reach
• 77 K – Non social media reach • 7851 – Social media likes
• 159 – Mentions
• 8,324 – Interactions
Media secured across the campaign
• 112 Online articles
• 1 Radio
• 1 TV
Media coverage includes ABC News, Sydney Morning Herald, Canberra Times, ArtsHub and The New Daily.
NAVA Co-Director Mimi Crowe appeared on the ABC TV News Channel and Triple R 102.7 FM.
Online media coverage exceeded 5.5 million across the campaign.
Campaign films social media reach/views
• 65,629 – campaign feature film
• 114,191 – all campaign films
#SitForAnArtist Hashtag
• 393 K – Hashtag Social Media Reach
• 77 K – Non social media reach • 7851 – Social media likes
• 159 – Mentions
• 8,324 – Interactions
Media secured across the campaign
• 112 Online articles
• 1 Radio
• 1 TV
Media coverage includes ABC News, Sydney Morning Herald, Canberra Times, ArtsHub and The New Daily.
NAVA Co-Director Mimi Crowe appeared on the ABC TV News Channel and Triple R 102.7 FM.
Socials
Dean Cross
Wendy Sharpe
Ramesh Mario Nithiyendran